When it comes to conveying their brand's identity and voice, marketing firms turn to copywriters for assistance. In order to increase conversions and sales, we propose a method for marketing and sales to use when developing persuasive content.

Writing a piece of copy in someone else's name is known as "ghostwriting." For instance, you might be asked to produce a blog article as a freelancer and have it published under the CMO's name. In essence, ghostwriting is when another person's name …